photo is from two hundred years, of whom over 150 were denied their values art. In the twentieth century, photography has been recognized as a work of art. Consequently, the growing interest of artists created prints photography market, where the best works are worth several million dollars. Stock Market allows for the marketing items that meet certain requirements. Print to attract future owners should "be signed, executed on paper archive, described in terms of format, editing and technology" [1] . Specifically, the value of the photographs on the collectibles market depends on: the original negative, the year of the creation of prints, quality prints, author, composition, history, notes the author, etc. [2] . Captions should include [3] :
· name (pseudonym ownership) of the author;
· title, place and date of performance, effort,
· description of the technique, in which the copy was made;
· define a category of collectible, signature , and negative information about his place of storage;
· place and date of implementation of the prints;
· exact dimensions of the prints;
· remarks about the state prints the information about possible defects;
· the previously cataloged photographs - part number assigned by the author, museum, collector;
· ; history pictures, information about the artistic achievements of the author, previous owners of photography.
On the international art market, there must also be a description on the back of prints, including: title, date of execution of photography, editing term, and signature of the author [4] . Collectors look for prints made by the classical method (in the darkroom), are in perfect condition. With this method, the artists are able to obtain additional results from a negative. Sam is the negative of archive material and rarely becomes the object of sale. The variety of prices depending on the above conditions are fulfilled based on two examples: the first photograph was worth the effort to determine (by the number of prints), and the second signing by the author. In New York, the auction staged photographs of Cartier-Bresson with the number of prints (edition) for $ 20 thousand. USD, the same photograph signed by the author, but not having a number of prints, was priced for a quarter of that value. The second example is the situation concerning the national listing at the time, which was exhibited a photograph of Richard Horowitz unsigned for two thousand. zł, and signed with the same photo print 4.5 per thousand. zł [5] . Important for investors is the number of prints, because the international market took effort not to exceed the 25th The highest price at auction relate to prints of the highest numbers, not the lowest. Collectors are most interested in photographs, the negatives were destroyed and the number of photos available is limited. Sometimes also the author's position in the market affects the reputation of photography gallery representing the artist, his nationality, and completed the exhibition. For most of the Polish auction photos are not issued and signed with potential buyers most do not know the number of existing prints. Collectors in Poland suggest, therefore, (except taste) reputation galleries, successful exhibition of the artist in Poland and worldwide, and demand for the photographer's work abroad.
The basic criteria for the allocation Stock market, color prints can be adopted or the date of the photo (life and work of the artist.) Due to the first criterion photographs are divided into black and white and colorful. Black and white prints are considered more precious, showing the play of light and shadow, and color to require more creativity [6] .
Due to the time of origin photography There are four basic categories:
a) nineteenth-century photography;
most valuable in this category are photographs from the years 1850-1860. The origin is the younger years, the value of the photograph is reduced, or photographs from the 1870s are cheaper than those of 1860. The most expensive photograph of a nineteenth-century seascape Gustave Le Gray, Auctioned at Sotheby's London in 1999 for 838 thousand. USD.
b) Stock year 1920-1930, the so-called. modernist ;
Representatives of the modernist period is Andre Kertesz, Man Ray, Brassai, Stieglitz, Rodchenko, Tina Modotti, or Mexican. Most valuable to the current collectors are the work of Alfred Stieglitz'a. In 2006, in New York, Sotheby's sold "Georgia O'Keeffe-Hands" by 1 470 thousand. USD and "Georgia O'Keeffe-act" for 1 360 thousand. USD, representing a painter - Georgia O'Keeffe, the artist's wife .
c) Stock years 1940-1970;
During this period, the most famous artists are Robert Doisneau, Diane Arbus, William Eggleston - a precursor to color photography . For years, the work of Diane Arbus reach prices in excess of 100 thousand. USD, and its "Identical Twins" should be to 20-hundred of the world's most expensive photograph.
d) contemporary photography;
Stock prices are the result of contemporary fashion and speculation. Evidence of this fact is that one third of the world's most expensive photograph is a work created after 1970
[1] Home Website: http://finanse.wp.pl/kat, 104840, page, 3, title, Collect-photos-it-Aug-pays, wid, 11124599, wiadomosc_pogodz.html? ticaid = 1aca9 , Collect photographs - it pays ,
13/05/2009, dated 29/09/2010.
[2] K. Borowski, New directions in investment banking - collectibles market, [in:] Alternative investments. I. Pruchnicka - Grabias (ed.), Expert Publishing CeDeWu.pl, Warszawa 2008, s.227.
[3] Website http://finanse.wp.pl/kat, 104840, page, 3, title, Collect-photos-it-Aug-pays, wid , 11124599, wiadomosc_pogodz.html? ticaid = 1aca9 , Collect photographs - it pays ,
13/05/2009, dated 29/09/2010.
[4] K. Borowski (2008), op. Bogan, 227th
[5] K. Borowski (2008), op. Bogan, 227th
[6] Page interneowa: http://www.artinfo.pl/?pid=events&sp=relation&id=4769&lng=1 , Paris international exhibition of Photo-Stock , dated 29.08.2010.
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